RESEARCH, TEST, AND IMPROVE.

At Inkspiration, we provide different range of method to collect data and user insight and taking the best practical way to each targeted market.
These methods are utilized as the basic data of our CRO management.
Development capability assessment
Heuristic user experience review
Conversion funnel dropout analysis
Heat-mapping
Beyond optimizing conversion rate
Inkspiration helps you to improve your campaign’s conversion, find and fix the boundary where your customers lost interest in your product or services advertising campaign. Our strategy based on updated methods based from a real-time data which established from your targeted audience.
Our methodology goes from building CRO plan through laying the groundwork and construct a hypothesis based on the analysis. Based on the analysis we decide on which methods that can be used for the improvement, our methods varied from A/B split testing, user survey and user testing. These methods are proven to be effective when optimizing conversion rate.
Inkspiration works through the real-time data and manufactured strategy that works to improve the conversion funnel. From analysing the conversion funnel, we get conversion data’s visualization that allows us to finding what confusing or troubling your audience, creating a content with a right copy or language that alters your customer’s behaviour during their conversion process, and also cross-checking and finding bugs, browser issues and other technical problems.
Conversion Rate Optimization
Compared to SEO, CRO is less popular for digital marketers and their clients. When SEO works to maximize the website traffic, CRO identifies the problem your brand has when not successfully converting your audience into customers.
By having your services and products visible in your website, your customer journey will also be visible for you to understand what goes right and wrong from your website or strategy that keeping your audience from converting.
Singapore
Scrollless Pte Ltd
2 Kallang Avenue
CT Hub, #09-27,
Singapore 339407
Tel: 6443 1859